Uomo Sport Embracing Italian Fashion As Tennis Presence Grows
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Uomo Sport Embracing Italian Fashion As Tennis Presence Grows

Steven Siebert embraced a love of tennis fashion in the 1970s. Italian tennis fashion, to be specific. Decades latterly, he felt the sport had lost its style, so he launched a brand devoted to Italian fabrics, acclimatized fits and the elevation of the on- court and off- court fineness of tennis style.

Grounded in Southern California, Uomo Sport has a strong tie to Italy. Uomo( pronounced Woe- moe) is Italian for man. The brand's Donna Sport line, which meetly inked tennis player Donna Vekic as its supereminent minister, offers the Italian word for woman, Donna.

" The nexus is always going to be tennis," Siebert says." In my humble opinion, if you get tennis apparel right, you'll wear it around for everything, your pieces will take you throughout your day. I am making veritably high position, veritably specialized pieces. Every piece is made for professional tennis and the thing is this is staple apparel."

About five times into the bid, Uomo Sport continues to embrace the sport that inspired its launch. With Vekic signing in January 2023 and Jenson Brooksby leading the men's side for the once three times — during the 2021U.S. Open, the brand took in 162 online orders during one hour of his match against Novak Djokovic — the embracing of the game has only grown, now including provisioning the Pepperdine men's tennis platoon, financing events across the world, subscribing players and trainers and having a presence in high- end resorts and high- position events.

Siebert calls his apparel specialized and youthful" it isn't an aged man's brand" and he credits that to the thing of creating largely acclimatized fits, staying down from what he calls the cubical style of other brands. Uomo significances all its accoutrements from Italy, from collars to buttons to fabrics, casting pieces in both Italy and the United States." We're going the distance with the details, the fabrics," he says." It's super precious, but you can buy lower if you buy better. These are staple pieces you just love."

The brand's first advance came when it vended out of product at the BNP Paribas Open at Indian Wells. From there, auspices of events grew, agreements with resorts and clubs expanded and the lines of apparel bloomed.

" We want people to witness our full line of everything you need for tennis," Siebert says," the polos, the Henleys, the techno crews, the Ts, the pullovers, tracksuits, socks, headdresses, wristbands, every single thing. also we want to have other pieces you can wear out and about. We suppose about the full life of a tennis player, where you travel, the time zones and climates. We want to make it right, so you have staple pieces."

As professional auspices grow, Siebert says he is not concentrated on growing a large platoon as he believes in individual style." We like to take each player or trainer or platoon and fit their personality and what we suppose they will look stylish in and involve them as much as they want to be involved," he says. The new relationship with Vekic has fed her fashion-forward interest, with Siebert calling her a perfect fit for the brand.

Along with Vekic and Brooksby, UomoSport has inked Danish player August Holmgren, along with provisioning trainers and other plays, and Siebert wants to have about three men and three women leading the brand, hoping to add a youthful American womanish player and conceivably an Italian player to the blend.

Uomo Sport will not lose sight of the significance of events, similar as getting space in the Wimbledon Village this summer. The brand has grown into an sanctioned guarantor at ATP and WTA events and wants to make an online presence for the brand as a mini luxury home for tennis sportswear and life." We want to take people inside the sport," Siebert says." I want people to really understand the players and the sport."

Since his time wearing classic Italian brands — Siebert wishes he still had his Sergio Tacchini tracksuit — he believes the apparel has not evolved." The apparel has been dismal for decades now," he says." I saw a tremendous hole in the request, why are they not doing it better? If we can get the pieces right, which is grueling , if we can get them right it speaks volumes to the sport. We've got to make these guys as cool as possible."

Siebert says his platoon pours over the details. The brand's films include a microfiber in the fund, for illustration, that helps wipe sweat from the hand and fritters, and they have added in a mesh on the inner ham to help the skin not get bothered.

Uomo Sport remains busy in early 2023, designing and creating all the pieces it plans to introduce throughout the time. formerly we are seeing a lotus blue and pink for Australia and also we'll get a monochromic desert beach design for Indian Wells in March. Anticipate commodity different for Miami with a tropical blue Henley and also plenitude of cortege and complexion for Roland Garros. Come Wimbledon, anticipate to find pullovers with white and in Wimbledon colors. The recently launched women's line will also continue to grow, described by Siebert as a" ultramodern update with performance and fit, with a good blend of specialized functionality without immolating style."

Throughout it all, Siebert is busy doting over the details — he has one polo ready to manufacture with his Italian collars on hand while he waits for another Italian fabric to arrive — agitated about a fashion- concentrated fit for tennis." There has to be a certain weight of the fabric, the way the ball goes in the fund," he says." We see ourselves as veritably important acclimatized apparel, not ill- befitting. We work like Hell to make those pieces right."